Valentines Day Selling and Your Customers ? Where is the link? in an effort to link something topical with our communication to you our customers ( Hint Hint top tip)
I have attached parts of an article from an internet marketer who comes from a similar background to us and raises some excellent and thought provoking subjects. I have highlighted and focused on a couple of points that are good thinking points for us. Especially if you like winning.
Anywhere it talks about marketing substitute with selling. Selling is one of the oldest crafts going.
The truly great at it have an amazing connection with their customers. From the point of view of really wanting to serve them.
Take yourself back to the time you first fell in love. Or if you are my age one of the times!! Remember how it was all about the other person?
You would turn cartwheels for them. Buy their favorite food and cook it. Wear something you would never normally wear because they liked it. It was all about them. For some of us lucky people it might still be **!!
Lets explore why reading on will be worth it to you.
I was trained in traditional sales and marketing in the pharmaceutical industry . Very scientific and a real example of how cause and effect works. Money and resources in profit out.
Lets have a look at how this stopped working for Bernadette when she started her own business
Of course, none of that counted for anything when I started my own business. I didn’t have the budget to establish a brand presence, the idea of spending thousands to advertise the launch of a new product or service was unthinkable. I didn’t need a bar chart to tabulate my sales results – in the early days I could count them on my fingers!
But I am so grateful that it was that way, because those circumstances forced me to look beyond marketing as it is taught in text books, and ask, ‘What really works for small business owners in the real world?’
Today I can state with confidence that love has everything to do with marketing, ( SELLING !!**) and even if you feel that you are David ( ONE LONELY SALES MANGER OR SALES PERSON) being towered by Goliath, when you harness the power of love in your marketing efforts ( SELLING !!**), you are tapping in to the most powerful and unexploited marketing resource of all.
Is your marketing ( SELLING !!**) being driven by fear, or guided by love?
Everything boils down to two emotions: love and fear.
Which plays the bigger part in your marketing ( SELLING !!**) efforts? Are you being driven by fear? Fear that there won’t be enough? Fear that you’ll miss out? Fear of being misunderstood? Fear that you are not good enough?
Which are you choosing? If you are human, the answer probably varies! Today I just want to make you aware of the distinction so you can notice sooner when fear has taken over your marketing, and make the conscious choice to be guided by love.
If you want clients who love what you do, then you need to start by loving what you do!
Do you love what you do ? If not then find a way to do that Then find a way to fall back in love with the service you provide, or move on to a new field. If you don’t love what you do, you are short changing yourself and your clients.
Do you love your clients?
‘One of the biggest mistakes, probably the biggest mistake, people make in any business is that they fall in love with the wrong things. They fall in love with their product service or company. You should believe passionately in your product, service or company. But you should fall in love with your clients.’ Jay Abraham, Getting All You Can Out of All You’ve Got
There is no marketing technique that is more effective than genuine, sincere concern for your prospective clients and a true desire to assist them in solving a problem and reaching their goals. Nothing.
Guess what? Sometimes I don’t feel like writing a post on the blog. Guess who motivates me to write it? You do! I feel like we’re on the same team.
I help you by sharing the managing and selling expertise I have selling that I have developed over the years. You help me by being a reader of this blog. We both win.
Have a great weekend,
Denise
